Cut task time to less than 30 seconds through UX optimization. Led end-to-end research and prototyping to overhaul search and filter flows, enhancing efficiency for a second-hand fashion platform.

Redesigned Apple Wallet’s structure to boost usability. Created a streamlined categorization system for transactions and passes, improving user navigation and organization in high-frequency interactions.

Created user-friendly, scalable designs at Pomu to empower small fashion brands in finding and partnering with manufacturers where engagement in followers on LinkedIn went from 0 to 350+.

Blending visual storytelling and brand strategy to elevate event identity. Designed bold, theme-aligned posters, t-shirts, and signage for HackNYU using Figma, Illustrator, Procreate and Photoshop. The final assets unified the hackathon’s look across platforms and boosted participant engagement on-site and online.

Blending design and strategy to drive engagement. Crafted visually compelling posters and graphics for technology-focused events using InDesign, Illustrator, and Photoshop. Combined clear messaging with strong visual hierarchy boosted campus visibility and spark audience interest.